La Salle University

Objective: Develop a visually compelling, brand-aligned campaign to increase undergraduate enrollment and position La Salle as a top choice in a competitive higher education market.

Challenge:
La Salle needed to modernize its recruitment materials to appeal to prospective students—many of whom were uncertain about pursuing college—while standing out in a competitive regional market.

Approach:

• Designed a cohesive suite of materials including the university’s flagship viewbook, social and digital ads (including animated GIFs), bus wraps, pole banners, and flyers.

• Highlighted the university’s 160-year history as a storytelling foundation, paired with contemporary visuals and bold, intentional typography.

• Emphasized messaging to connect with students, using clear, intentional design to highlight both the university’s history and each student’s story.

Results:

• Contributed to the university enrollment as it welcomed its largest class of new undergraduates in four years.

• Campaign visuals were adopted into La Salle’s ongoing digital presence and remain in use across campus-wide print materials.

Read more about this work from La Salle themselves.